John Macario

Senior Vice President of Channel Marketing, Ribbon

John Macario

As Senior Vice President Channel Marketing for Ribbon, John is responsible for developing strategy, tactics and program implementation for Ribbon’s global Channel Marketing program. John is a 20-year industry veteran, who, prior to Ribbon’s acquisition of Edgewater Networks, served as Edgewater Networks’ Senior Vice President of Marketing and Strategy. Before joining Edgewater, John was Founder and President of Savatar, a consulting and research firm focused on helping clients bring innovative VoIP communications solutions to market. John has also held senior positions with Cablevision as SVP Product Strategy and at Digitas, a Boston-based direct marketing company, where he led numerous projects in the telecommunications industry. He has worked as a technical architect and brand manager for multinational corporations and consulted the Governments of Canada, Ireland and Scotland on a broad range of technical and marketing initiatives.

John holds a Bachelor of Science degree in physics from the University of Pittsburgh, and a Master of Science degree in physics from Dartmouth College.

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