UCaaS 2.0: Differentiate and Protect Margins with CPaaS

Watch On-Demand to see how enhancing your Unified Communication as a Service (UCaaS) offering with Communications Platform as a Service (CPaaS) APIs & SDKs can help you stand out in a crowded market, maintain margins and solidify your installed base.

Are you struggling to differentiate your Cloud UCaaS offering? It's hard to do that when every vendor seems to offer the same bundling of voice, video, messaging and soft clients. Cookie-cutter solutions only allow you to differentiate with price and that is a losing battle. Well, now you fight to win because Kandy Business Solutions embed the power of a Communications Platform as a Service (CPaaS) into the Unified Communications as a Service (UCaaS) offering, leveraging technologies such as WebRTC, Omni client technology, Kandy Wrappers and more into a consolidated offer that can be ordered and managed from the same easy-to-use web portal, at an affordable cost.

Watch On-Demand to see how enhancing your Unified Communication as a Service (UCaaS) offering with Communications Platform as a Service (CPaaS) APIs & SDKs can help you stand out in a crowded market, maintain margins and solidify your installed base. Your enterprise and SMB customers will love it!

Who should watch: Service Provider Product Managers, Product Marketing Managers and UCaaS Resellers

In this webinar you will learn about:

  • Market Trends on UCaaS + CPaaS consolidation
  • Leveraging CPaaS technology to augment the UCaaS experience
  • Combining UCaaS with Skype for Business and IBM
  • Increasing ARPU with Turnkey Applications: Kandy Wrappers
  • CSP and Reseller management via the KBS Portal

Watch the replay »


Carlos Aragon - Director of Solutions Marketing, Kandy & UC

Greg Zweig - Director of Solutions Marketing, Ribbon


UCaaS for Service Providers

UCaaS is Unified Communications as a Service it's basically the unified communication solutions we are accustomed to having our instant messaging and voice, video calls, voicemail all of those cloud PBX that at some point they were just migrated to the cloud and now can be consumed from the cloud as a service but are still based on the same principles it's just that instead of hosting it on your network it's hosted somewhere else The key point in UCaaS is it's user-centric, so you typically get seats or users and it's ready to use you don't have to do any development or anything on it. You just get it in and start going and it's packaged on a pay-per-line or pay-per-SIP model. SIP on the other hand though it's based on the same kind of network components most of the time, it's focused on the different models CPaaS is based on putting together the communication equipment in a cloud and providing APIs and SDKs. Basically, functions and libraries you can use within your own applications to add real-time communications into them.
The same things that you could use in UCaaS the voice calls, the video calls, and messaging, etc... Now you can build into your own apps using these API and SDKs. Now the difference here is the model is developer-centric instead of user-centric. So you're gonna have to do some sort of assembly or some sort of development on it. And the package is pay-per-use mostly instead of pay-per-line or pay-per-SIP.

Well, I don't think it'll exactly be news to anyone attending the webinar that the UCaaS market is naturally maturing and as that happens it's inherently going to be commoditizing. Anyone who does a quick google search on hosted UC or UC from the cloud is going to find that pretty much every provider out there has some sort of a monthly offer. You know, the numbers may vary a little bit but the kind of full-featured UC offer is going to be in the 30 to 35 dollar a month range and it's going to drop down to a more basic level into the 20s. And probably something with a contact center type service tied into it is going to be in the 50s. As that starts to happen, you can find that kind of information so readily on the web it becomes also apparent that it's much harder to differentiate yourself. And what if you're a customer looking at these offers how do you tell the difference? So inevitably what's likely to occur is the customers won't be able to tell the difference as they start to pick up the phone and call people and say, "Hey what's the difference between Company A and Company B?" Somebody is going to come out and say well I'm 10% cheaper or I'm 20% cheaper  So as that starts to happen I think we have to all be concerned that we end up with this "rates to zero" as I call it. Which is how cheap can I make it? And if we don't do something to differentiate our UC offers it's inevitable that this "rates to zero" will happen. We're seeing some of those similar type issues in the CPaaS space. 

Yes in the CPaaS space we're also seeing the same concept. There are a lot of companies out that are starting to pop up in order to provide SIP services. One of the most famous out there is Twilio. But most of the smaller ones have in some way been acquired by other companies. And we've seen several SIP providers absorbed by CPaaS players. Cisco's acquired one, Vonage has acquired another one and they're trying to figure out how to do this combination in order to provide more value. And as you can see in the diagram we put here that, the fact is that UCaaS and CPaaS actually share a lot of the components. The telecom equipment is mostly the same the only difference there is on the way to go-to-market and the packetized features. When you have UCaaS, you typically have the lines-per-seat model and you're now just putting it in the cloud.
When you have CPaaS you have APIs, basically, libraries and functions that you're exposing for either carriers, enterprises, or Independence Software Vendors to develop their own applications.

Once you turn all of those things into a software-only virtualized machine and you put them in the cloud for service the convergence is just natural. You have basically the same cloud environment with the same telecom components you just have two different models to consume them. When you manage to combine those two different models, UCaaS plus CPaaS, that's what we call UCaaS 2.0. Which is when you go beyond what you can offer with a UCaaS offering into providing a more elaborate user experience.

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