Reconnecting the Communications Service Provider Value Chain
The massive applications revolution of the past decade has placed the communication service providers (CSPs) in a very unfavorable situation. CSPs face two main gaps:
- Skillset – the tools, protocols, and methodologies used for application development are very different from the ones used in the CSPs and their professionals have a high learning curve to adapt to the new model
- Speed and time-to-market – CSP cycles for the introduction of new services are typically measured in months and many times in years but today's applications are put together and launched (even as beta products) within weeks, or even days.
The traditional applications model has also triggered a commoditization of the transport layer, the typical kingdom of the CSPs. The business buyer of today perceives the value to be in the application layer, with the application provider. Too many years of OTT applications piggybacking on the CSPs networks has elevated their providers to the problem solver role (and worthy of payment) while relegating the latter to the mere carriers of information. Other Platform-as-a-Service (PaaS) models are hurting instead of helping by adding another layer between the buyer and the transport provider but Kandy brings the value back to the CSP.
Kandy Wrappers reconnect the value chain by enabling the CSP to offer a complete solution while leveraging their trusted brand and go-to-market expertise and at the same time leveraging its control of the access network to be able to provide a more competitive pricing.
Learn more about Kandy Wrappers at Kandy.io