GENBAND Announces High-Scale SR3 Routing Proxy Solution
Plano, TX, August 11, 2009 – GENBAND Inc., a market-leading developer of next-generation IP infrastructure solutions, today unveiled the SR3™ Routing Proxy solution, designed to manage the routing of high volume SIP-based communications across mobile and fixed-line IP-IP and IP-TDM service provider networks. The SR3 seamlessly integrates with GENBAND’s broad portfolio of session border controllers (SBCs) and signaling controllers to deliver higher traffic volumes, with higher call profitability and superior management control.
The GENBAND SR3 solution offers virtually unlimited scale and superior performance with an N+1 cluster architecture that handles 250 calls per second on each server, 10 million routes and 100 million rates. By offloading heavy routing functionality with better tools to efficiently manage routing decisions, the SR3 significantly reduces manpower requirements and improves the efficiency of today’s switching platforms. The SR3 also enables routing at the edge by allowing devices such as class 4 controllers and SBCs to route calls, thereby reducing port usage from four to six down to two ports.
Centralized routing enables the SR3 to support a multi-vendor architecture and rapidly upload rate plans and routing changes to enforce profitability on every call. The SR3 integrates with GENBAND’s S3™ SBC/GenView™ Real-Time Session Manager (RSM) solution, as well as the combined C3™ Signaling Controller/G9™ Gateway Converged Gateway solution, providing comprehensive routing support for international and US domestic carriers while blending TDM to IP and IP to IP networks.
“We’re very pleased to provide a routing proxy solution to the market that is cutting-edge both in terms of scale and in return on investment for service providers,” said Mehmet Balos, Chief Marketing Officer at GENBAND. “By enabling service providers to enforce the most profitable route for every call and free switch platform capacity, we estimate that SR3 customers will be able to gain additional margins as high as 10 – 12 percent by routing and ‘buying’ more discretely. Especially in today’s economy, that’s a significant payoff.”
Field-proven and designed specifically for high-capacity routing, the GENBAND SR3 delivers a turnkey solution for domestic peering, international long distance and VoIP wholesale. The SR3’s ability to rapidly upload rate plans and routing changes delivers dynamic least-call routing, profit-based routing, jurisdictional/percentage-based routing plans and customer-specific rate plans based on traffic type. By integrating with existing OSS/BSS, the SR3 eliminates the need for additional routing equipment.
“GENBAND’s SR3 solution is the latest example of the company’s focus on improving service provider CAPEX investment by maximizing existing equipment performance” said Joe McGarvey, principal analyst, Current Analysis. “Service providers are looking for infrastructure upgrades that maximize profitability by increasing performance efficiency and offloading resource- intensive functions from existing session management gear. GENBAND’s SR3 solution uniquely addresses these market challenges among others.”
About GENBAND
GENBAND is a global leader and innovator of next generation IP media, session border and fixed mobile convergence security solutions deployed in over half of the world’s 100 largest service providers. These high-performance gateway solutions are at the core of fixed and mobile networks around the world - evolving, securing and enhancing communications networks. Headquartered in Plano, Texas, GENBAND has Centers of Excellence around the world and serves customers and partners in more than 80 countries. Additional information is available at www.genband.com.
Contacts:
Kim Lee
GENBAND Inc.
+1.972.265.3766
kim.lee@genband.com
Frank Puglia
GENBAND Inc.
+1.972.265.3612
frank.puglia@genband.com