Arrow Selects GENBAND NUViA as Flagship Multimedia Communications Cloud Offering for Enterprise UC, IP Voice Markets

Orlando, FL,  March 18, 2013— GENBAND, a leading developer of multimedia  and cloud communications solutions, today announced that Arrow Electronics Inc., has selected GENBAND NUViA™ as its flagship cloud offering within its Arrow S3 business, which provides unified communications, voice and data technology and network security. GENBAND’s secure multimedia communications cloud servicesenable Arrow S3 to offer HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, desktop clients, and fixed mobile convergence as a service for small, medium and large enterprise customers. Arrow S3 will market the GENBAND cloud service under the SynapS3 ucCLOUD brand.

“Multimedia unified communications from the cloud is a very attractive value proposition for the enterprise markets we serve, and we believe our GENBAND-powered offering will be an integral part of our future success,” said John Norton, senior vice president, marketing and solutions enablement, for Arrow S3. “We selected GENBAND NUViA based on its proven carrier-grade architecture, global scale, superior reliability and redundancy. NUViA enables us to quickly capitalize on the growing enterprise market opportunity while delivering significant bring-your-own-device and bring-your-own-network flexibility and security.”

Powered by GENBAND EXPERiUS™ solutions, GENBAND NUViA enables channel partners to accelerate the commercial delivery of multimedia communications applications with minimal upfront capital expenses.  NUViA offers all of the advantages of cloud-based services, such as a pay-as-you-grow business model and a flexible service delivery model that allows Arrow S3 to fully customize and differentiate its branded services.

“Arrow S3 is one of the largest enterprise resellers in the communications industry, and this flagship cloud deployment marks a significant strategic milestone for our NUViA business,” said Andy Asava, senior vice president of enterprise sales for GENBAND. “NUViA empowers our channel partners with immediate cloud economics and go-to-market options – delivering best-of-breed multimedia communications solutions for a fraction of the cost and time to deployment of such offerings in the past. We look forward to supporting Arrow S3’s SynapS3 ucCLOUD launch with our comprehensive professional services team, which has supported the world’s largest communications service provider and enterprise networks and understands that success is all about the customer experience.”

Arrow S3 is a Platinum Partner in GENBAND’s recently fortified Partner Advantage Program, which provides enterprise resellers with advanced training, co-op marketing funds, sales support and additional benefits. In addition to marketing NUViA under the SynapS3 ucCLOUD brand, Arrow S3 will also offer GENBAND’s comprehensive suite of on-premises enterprise solutions, which include the EXPERiUS Application Server and QUANTiX™ SBC.

For more information on GENBAND’s Partner Program, visit http://www.genband.com/partners.

GENBAND will showcase its comprehensive enterprise solutions portfolio at the Enterprise Connect Conference & Exhibition in Orlando, FL. March 18 – 21.  Visit GENBAND at booth # 607.

About GENBAND
GENBAND is a global leader in smart networking solutions from the Core to the Edge to the Experience for service providers and enterprises in over 80 countries. The company’s technology improves IP networks by making them more scalable, secure, profitable and efficient.  GENBAND’s market-leading technology supports multimedia voice, data and video sessions and fixed-mobile unified communications applications that scale on public and private networks. With a flexible, cloud-ready platform, GENBAND’s IMS, edge and application solutions help its customers compete effectively by increasing revenues, improving profitability, and attracting and retaining customers. To learn more, visit us on the web at www.GENBAND.com.

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

Contact:
Joe McGarvey
GENBAND
+1.972.521.5826
joe.mcgarvey@GENBAND.com