BNS Deploys GENBAND Communication Applications Server
M6 Platform Powering Month over Month Mobile PBX Sales Growth in the UK
December 19, 2007, Plano, TX - GENBAND Inc., a market-leading developer of next-generation IP gateways and application solutions, today announced that the GENBAND M6 Communication Applications ServerTM has been deployed by UK-based BNS Telecom Group PLC to provide mobile PBX and PBX trunking services.
“After one demonstration of the M6 product, we immediately saw how easy it was to use, and we recognized the revolutionary, market-moving aspect of the platform," said Paul Gill, head of BNS marketing. "Our month-over-month sales growth since deployment continues to validate our M6 selection and the mobile phone integration has been a big part of our hosted enterprise success.”
BNS is using the M6 platform to integrate mobile services with legacy PBXs and provide hosted enterprise services in the UK. This is allowing them to meet growing market demand for mobile integration caused by high international roaming charges. As an alternative to international roaming, BNS is deploying their voice over Wi-Fi service, branded WiDial, allowing users to make mobile phone calls across wireless broadband networks when in Wi-Fi hotspot areas, such as the London metropolitan Wi-Fi MESH network. In an effort to find innovative ways to differentiate the combined GENBAND/BNS services and applications, BNS is white-labeling their Vodaphone mobile integrated services to local Chamber of Commerce members. The cost savings of this service for these members is more than enough to pay for their monthly dues.
“BNS is an innovation leader in the UK market with a distinctive approach to mobile voice and multimedia services." said Ron Halpern, GENBAND's executive vice president of international sales. "Our product portfolio continues to gain traction globally as we address challenges for BNS and other international operators.”
The M6 Communication Application Server cost-effectively enables advanced voice over IP (VoIP) and multimedia applications for business and residential users. Built for today’s legacy, mobile, and IP networks, as well as future IMS network deployments, the M6 platform is a carrier-grade, scalable applications server that delivers revenue-generating multimedia services out of the box.
About BNS Telecom Group PLC
BNS Telecom Group PLC is one of the leading providers of telecoms services to the SME and corporate markets in the UK.
About GENBAND
GENBAND is a leading supplier of next generation IP gateway and application solutions. These high-performance gateway and application platforms enable fixed wireline, mobile, and cable network service providers to rapidly deploy new multimedia services. Headquartered in Plano, Texas, GENBAND has research and development facilities in Texas, China, and India. Additional information is available at www.genband.com. Contacts:
Noah Sessions
GENBAND Inc.
+1.972.265.3664 (office)
noah.sessions@genband.com
Lora Friedrichsen
Ketchum for GENBAND
+1.214.259.3444 (office)
lora.friedrichsen@ketchum.com