DUBAI, United Arab Emirates, October 27, 2010 – GENBAND, a leading developer of IP infrastructure and service solutions, today announced that du, the UAE’s integrated telecom service provider, has expanded its next-generation fixed network with GENBAND’s market-leading IP Switching solutions. This network expansion enables du to offer more reliable and advanced Session Initiation Protocol (SIP) communications - widely used for offering access to multimedia communication sessions to residential and business subscribers across the UAE.
“We have experienced positive growth and established ourselves as the operator of choice for business and residential customers. This partnership will enable us to deliver advanced telecom services across the UAE,” said Hatem Bamatraf, Senior Vice President, Network Development, du. “GENBAND’s innovative IP solutions and technical expertise have enabled us to expand our network in a seamless manner, improving our competitive advantage. We are eager to transform the communication experience of our customers.”
“du is an outstanding industry example of innovation and cutting-edge deployment of all-IP networking,” said Mehmet Balos, Chief Marketing Officer at GENBAND. “We are pleased to provide du with GENBAND’s industry-leading media gateways and C20™ Converged Softswitch in a unique, geo-survivable configuration that gives subscribers in the UAE not only disaster recovery protection, but also the most advanced IP services available. We are helping du to seamlessly and simply evolve its network to IP by consolidating all of their Class 5 traffic onto one platform, while at the same time providing consumer and business voice and multimedia solutions for du’s growing telecom market.”
Commenting on achieving this milestone, GENBAND’s Vice President of Sales for the Middle East, Mr. Haitham Shubair, said: “We would like to congratulate du for continuing to be at the forefront of innovation and the first in rolling out cutting-edge NGN solutions. This large network expansion is a testament to GENBAND’s unmatched leadership and expertise in efficiently transforming legacy networks to IP.”
To learn more about GENBAND’s market-leading softswitch and media gateway solutions, please visit www.genband.com.

About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through du’s retail network, currently numbering 34 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.
du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.​

Awards to date

• du selected as a UAE Superbrand at the Superbrands awards gala 2010.
• du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek
• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
• du corporate brand launch campaign awarded a Cristal MENA award in 2008.
• du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success.
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007.
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007.
• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007.

About GENBAND
GENBAND is a global leader of IP infrastructure and service solutions, helping fixed, mobile and cable service providers around the world evolve communications networks through IP innovation. The Company offers market-leading Switching, Networking and Service solutions, with products deployed in over 600 customer networks spanning more than 80 countries. GENBAND is headquartered in Plano, Texas, and has operations in 50 countries. To learn more, visit us on the web at www.genband.com.
GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

GENBAND Contacts:
Kim Lee
+1.972.265.3766
kim.lee@genband.com
Jamie Moody
+1.972.684.7167
jamie.moody@genband.com