GENBAND Fuels New Product Category with Launch of SPiDR, an Advanced WebRTC Gateway

Orlando, FL, April 30, 2013— GENBAND, a leading developer of multimedia and cloud communications solutions, today announced the release of GENBAND SPiDR™, the industry’s most comprehensive WebRTC gateway. Deployed as a component of GENBAND’s SMART CORE™, SMART EDGE™and SMART EXPERIENCE™ solutions, SPiDR enters a ground breaking product category based on emerging WebRTC and HTML5 technologies that empower innovative web communities to create bold, new services that directly integrate with existing SIP-based communications networks. By deploying SPiDR, service providers can quickly extend the reach and breadth of their offerings to include rich multimedia directly from any web browser – including voice, video, IM and presence. SPiDR also protects service providers’ investments by seamlessly interworking future telecom network elements to the web world. Fulfilling all requirements of a WebRTC gateway, SPiDR delivers independent media and signaling interworking capabilities and provides transcoding functions needed to effectively and efficiently bridge between diverse Over-The-Top and legacy signaling and voice/video media streams.

“The addition of the SPiDR WebRTC gateway to our SMART portfolio raises the bar in this promising new category and is further proof of GENBAND’s commitment to providing rich communications and mobility applications to our service provider and enterprise customers,” said Charlie Vogt, President and CEO of GENBAND. “By quickly bringing products to market that utilize WebRTC and HTML5 technologies, SPiDR enables service providers and enterprises to transform their existing assets to participate in an increasingly Internet-centric communications environment. Extending their telecom networks into the web domain creates exciting new sources of revenue for the service provider without significant incremental CAPEX or OPEX investments.”

“While voice and video calling are not new IP communications applications, WebRTC and HTML5 simplify their deployment by eliminating the different VoIP clients previously needed for every endpoint OS (Windows, Android, iOS, Blackberry),” said B.G. Kumar, President of GENBAND’s Multimedia Business Unit. “For operators, GENBAND’s OS-agnostic web client makes it possible to offer rich unified voice, video and shared-data services to all subscribers, via desktop, tablet or mobile phone browsers.”

GENBAND’s SPiDR investment enables the integration of WebRTC into all areas of the service provider network “from the Core, to the Edge, to the Experience” and across any network architecture.  In the SMART CORE, SPiDR is integrated into IMS networks. At the EDGE, SPiDR ensures security, scalability and interoperability across both media and signaling planes. SPiDR enables a SMART EXPERIENCE by exposing developer-friendly REST APIs that facilitate easy access to network operator services from any device equipped with a web browser. SPiDR can be purchased as software, or as a service via GENBAND’s NUViA™ cloud offering.

“Operators cannot afford to ignore the accelerating migration of multimedia services to web- and app-based communications,” said Dean Bubley, Director, Disruptive Analysis.  “Adopting browser-based frameworks will be necessary to retain customers and support new revenue streams, as we move away from ‘standalone’ telephony to contextual communications experiences. Leveraging HTML5, WebRTC and other related technologies will enable the delivery of differentiated and compelling user experiences across any device, reflecting the reach and capabilities of the web.”

For more information on GENBAND SPiDR, visit http://www.genband.com/products/experius/webrtc-gateway.

About GENBAND
GENBAND is a global leader in smart networking solutions from the Core to the Edge to the Experience for service providers and enterprises in over 80 countries. The company’s technology improves IP networks by making them more scalable, secure, profitable and efficient.  GENBAND’s market-leading technology supports multimedia voice, data and video sessions and fixed-mobile unified communications applications that scale on public and private networks. With a flexible, cloud-ready platform, GENBAND’s IMS, edge and application solutions help its customers compete effectively by increasing revenues, improving profitability, and attracting and retaining customers. To learn more, visit us on the web at www.GENBAND.com.

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Contact:
Joe McGarvey
GENBAND
+1.972.521.5826
joe.mcgarvey@GENBAND.com