GENBAND Introduces Simply Mobile Framework at CTIA’s Super Mobility Week

Roy Timor-Rousso highlights benefits of Over-the-Top Mobility solutions at MobilCON

Frisco, Texas, September 4, 2014 – GENBAND, a leading developer of software-based real-time communications solutions, today announced that it will introduce and demonstrate key solutions from its recently introduced Simply Mobile framework including the Wireless Access Gateway during CTIA’s Super Mobility Week, taking place September 9 thru 11, in Las Vegas.

Key Takeaways:

  • GENBAND’s Simply Mobile framework enables service providers and enterprises to securely and cost-effectively modernize their mobile networks, monetize mobility investments and expand customer reach beyond their own networks.
  • Simply Mobile includes an end-to-end communications management framework, contextual real-time communications and intelligent messaging capabilities, cloud-based service provider Over-the-Top (OTT) solutions, Small Cell and Carrier Wi-Fi Hot Spot 2.0 services and the industry’s most comprehensive Platform-as-a-Service.
  • GENBAND fring General Manager Roy Timor-Rousso will present, Rethinking Mobile – Transforming Enterprise Mobility Beyond Mobile Unified Communications, September 9, at 11:30 a.m. on the CTIA MobileCON Cloud Stage 2.  The session will detail  what a next-generation mobile enterprise looks like and how the next- generation mobile service provider, “the mobile OTT”, can play a bigger role in enhancing the business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C) mobile communications experience beyond the boundaries of traditional networks and services.

“With Simply Mobile, we are enhancing our proven mobility capabilities, which are already supporting the largest service providers in the world, with our new Session Grid™, Wireless Access Gateway and Platform-as-a-Service solutions to assist service providers, enterprises and systems integrators in addressing the many challenges that they face in today’s increasingly mobile-first world,” said Brad Bush, Chief Marketing Officer at GENBAND. “CTIA’s Super Mobility Week offers a very captive audience and the ideal venue to unveil Simply Mobile and demonstrate our world-class mobility solutions.”  

GENBAND is conducting a free Webinar on September 4, at 12:00 p.m. Eastern/11 a.m. Central on The New Mobile Triple Play: OTT Apps, LTE Small Cell and Wi-Fi Roaming: Are You Ready for the Opportunities and Challenges. Register for the Webinar here or at Visit GENBAND at booth 4543. 

For more information on GENBAND Simply Mobile, visit

FROM THE CORE TO THE EDGE TO THE EXPERIENCETM, GENBAND is a global leader in smart networking solutions for service providers and enterprises in over 80 countries. The company’s technology improves IP networks by making them more scalable, secure, profitable and efficient. GENBAND’s market-leading technology supports multimedia voice, data and video sessions and fixed-mobile unified communications applications that scale on public and private networks. With a flexible, cloud-ready platform, GENBAND’s IMS, edge and application solutions help its customers compete effectively by increasing revenues, improving profitability, and attracting and retaining customers. To learn more, visit us on the web at

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

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Dennis Watson                                                                                               


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