GENBAND Presents Latest IMS, Monetization and Cloud Strategies at IMS World Forum 2012

Frisco, Texas April 23, 2012— GENBAND, a leading developer of IP infrastructure and application solutions, today announced it will present the latest in IMS breakthroughs across its portfolio at IMS World Forum 2012, which takes place at NH Eurobuilding in Madrid from April 24-26, 2012. At Stand 10, GENBAND will unveil its Rich Communications Suite-enhanced (RCS-e) solution powered by the A2 Communication Applications Server and S3 Session Border Controller (SBC) and showcase the recently released GENBAND GENiUS IMS, a flexible and simplified network transformation solution for both integrated and distributed IMS environments.

“We are pleased to participate in IMS World Forum to showcase the latest in IMS convergence and network migration solutions that enable operators to rapidly deliver revenue-generating voice and multimedia applications, including Rich Communications Suite-Enhanced,” said Mark Pugerude, President of Global Sales and Marketing, GENBAND. “GENBAND is well positioned to support service provider innovation and IMS network migration while decreasing both OPEX and CAPEX. Future-proofing our customers’ path to IMS and beyond sits at the heart of our approach and is made possible through our comprehensive GENBAND GENiUS IMS solution.”

According to a report released in March by independent market intelligence firm Synergy Research Group, Inc, GENBAND’s no. 1 market share position has increased in the network transformation “Carrier VoIP (Next Generation Networking and IMS)” category. The no. 1 position combines revenue market share across GENBAND’s Network Transformation portfolio, which includes Session Border Controller, softswitch, media gateways and application server solutions, and is based on historical quarterly performance in 2010 – 2011.

“The GENiUS platform continues to increase GENBAND’s value to service providers worldwide, enabling service providers to optimize their existing network assets as well as gain the agility they require to be more competitive in today’s ever-changing marketplace,” said Jeremy Duke, Founder and Chief Analyst of Synergy Research Group. “GENBAND is in a unique position with its wide breadth of advanced network solutions from PSTN migration providing substantial OPEX savings to an end-to-end IMS roadmap enabling operators to better compete with Over-the-Top players.  GENBAND’s acquisition and successful integration of Nortel NGN assets in 2010 has significantly bolstered this position and at Synergy we continue to measure this success as seen in the strong market share gains and leadership that GENBAND has accomplished.”

GENBAND GENiUS IMS offers a unique, flexible and simplified network transformation solution that provides best-in-class elements for both integrated and distributed IMS environments. GENiUS IMS eliminates the complexity of deploying, integrating and managing separate IMS elements across operational systems, enabling deployment of advanced communications services for both narrowband and broadband access and supporting seamless evolution to IMS and beyond. GENBAND’s unique GENiUS platform supports existing voice services, IP multimedia services, IMS enhanced services and hybrid deployments using the same network solution, offering service providers a seamless and flexible network transformation approach.

The GENBAND RCS-e solution, powered by the A2 Communication Applications Server and S3 Session Border Controller (SBC), provides an evolutionary path for network migration, encompassing rich end user applications and multiplatform mobile clients in addition to edge security and quality monitoring with integrated system and client management. The solution can be tailored for entry level, economical pre-IMS deployments all the way to full-scale network deployments.

On Tuesday, April 24, Micaela Giuhat, Vice President of Product Marketing for GENBAND will participate in the ‘Evaluating Monetization Strategies that IMS enables in the Context of the Data Tsunami’ panel from 3:15 to 3:45 p.m.; on Wednesday, April 25, Ms. Giuhat will participate in the ‘What are the Challenges of Deploying IMS in the Cloud?’, panel from 3:15 to 3:45 p.m.

About Synergy Research Group
Synergy Research Group (www.srgresearch.com), a strategic partner of TeleGeography (www.telegeography.com), provides market intelligence, analytics, and strategic consulting services to the networking and telecom industries. For over a decade, Synergy has been a respected leader for quantitative analysis with a focus on emerging technologies, being the first to track IP Telephony and VoIP equipment. Synergy Research Group delivers quarterly data and analytical web-based tools with a comprehensive set of syndicated research services covering UC Applications, Enterprise Voice, Data Center, Mobile Internet Infrastructure, Videoconferencing & TelePresence, Network Security, Cloud Communication & Collaboration, Content Delivery Networks, IPTV, Routers, Ethernet Switching, Service Provider VoIP, SAN, Smart Grid, WLANs, and emerging IP communication technologies.

About GENBAND
GENBAND is a global leader of IP infrastructure solutions, enabling enterprise, service and content providers around the world to evolve communications networks through IP innovation. The Company offers market-leading Switching, Applications, Networking and Service solutions, with products deployed in over 600 customer networks spanning more than 80 countries. GENBAND is headquartered in Frisco, Texas, and has vast resources in R&D, sales and support spanning more than 50 countries. To learn more, visit us on the web at www.GENBAND.com.

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

Contact:
Kim Lee
GENBAND
+1.972.265.3766
kim.lee@GENBAND.com