Plano, TX, October 13, 2010 – Visitors to GENBAND’s booth #2133 at the 2010 SCTE Cable-Tec Expo will have an opportunity to see some of the industry’s most innovative IP solutions and professional services that are designed to help cable operators increase revenue potential and subscriber loyalty through the delivery of advanced VoIP, multimedia and mobility services. As the industry’s leading developer of IP solutions and services and the #1 cable VoIP supplier, GENBAND is uniquely positioned to equip cable operators to evolve their networks to deliver converged IP business and consumer communications.

SCTE Cable-Tec Expo® will take place Oct. 20-22, 2010 at the Morial Convention Center in New Orleans as part of Cable Connection-Fall event.

A key highlight of GENBAND’s SCTE booth will be the GENBAND GENiUS™ platform, a universal IP Switching and Networking platform supporting multi-purpose IP solutions. GENBAND GENiUS is believed to be the industry’s first hardware-independent, software-centric IP platform to fully integrate call control, session, signaling, security, application and traffic and policy management functions. This unique platform enables MSOs to effectively grow and expand their subscriber networks with the latest state-of-the-art IP technology, offering unmatched scale, flexibility and cost savings.

“GENBAND has the most comprehensive suite of IP communication solutions and is the undisputed leader in Cable VoIP infrastructure,” said Mehmet Balos, Chief Marketing Officer, GENBAND. “At SCTE we will showcase our industry-leading technologies and professional service capabilities that equip cable operators to differentiate their product bundles, attract and retain subscribers, and generate new revenue by delivering more advanced IP services to residential and business subscribers.”

GENBAND’s SCTE 2010 booth will feature a variety of state-of-the-art IP solutions from GENBAND’s application, call control, gateway, session border, traffic management and security product lines. GENBAND SCTE booth highlights:

• IP Business Communication and Application Solutions using the market-leading A2™ Converged Application Server, that equip cable operators to deliver advanced IP services such as Unified Communications (UC), Call Center and Mobility applications that boost enterprise productivity, collaboration and customer service for small and medium business as well as large enterprises. GENBAND will demonstrate a web UC collaboration application that lets users share video, documents, web pages, and whiteboard in real-time; a fixed mobile convergence (FMC) application that turns any mobile phone into an office extension; and other web applications like a new IVR click-to-call solution. GENBAND will also show IP Routing, Survivability and SIP call processing capabilities that allow cable operators to perform on-site control and management of traffic and IP calls.
• Traffic Policy Management and IP Interconnect Solutions powered by GENBAND’s P-Series™ and S-Series™ product families, enabling cable operators to eliminate network congestion and increase revenues by creating innovative service plans. Visitors to the booth will see GENBAND’s LiveView™ traffic management client, which allows real-time and accurate tracking of traffic and applications usage. The booth will also feature GENBAND’s Real-time Session Management System™ (RSM), which provides centralized and remote access to control multiple S3™ Session Border Controllers. The RSM helps cable operators to reduce network costs through improved routing of high-bandwidth VoIP and multimedia services, such as video. GENBAND will also show its Mobile Data Offload solution, which helps operators to address the exponential growth of mobile data consumption by offloading data traffic from cellular networks through Wi-Fi and femtocell access.
• Consumer Solutions, OSS and Professional Services that help optimize MSO communication network performance and improve overall network manageability. GENBAND VoIP Professional Services experts will be on hand to discuss how the company can assist MSOs in network transformation. GENBAND’s Professional Services organization delivers best-in-class services and support to assist and perform critical functions such as network planning and design, capacity optimization, implementation and deployment, operation, network management, disaster planning and emergency recovery, as well as software release upgrades and updates.

GENBAND cable solutions have been deployed by more than 35 Cable MSOs across the globe, including Charter, Cox Communications, HOT, Kabel BW, LG Dacom, Rogers Cable, Suddenlink, Unity Media, UPC, Videotron, VTR Chile and Ziggo.

In 2009, according to Dell’Oro, GENBAND was #1 in the cable VoIP market in terms of softswitch shipments. According to Infonetics, Synergy, and Dell’Oro, GENBAND is the #1 supplier in the global service provider VoIP market, which includes softswitches, media gateways, session border controllers, media servers and application servers.

About SCTE Cable-Tec Expo
The SCTE Cable-Tec Expo is the industry's engineering show of the year providing technical workshops, technology focused exhibits and key networking opportunities. Read more about the SCTE Cable-Tec Expo 2010 by visiting http://expo.scte.org/.

About GENBAND
GENBAND is a global leader of IP infrastructure and service solutions, helping fixed, mobile and cable service providers around the world evolve communications networks through IP innovation. The Company offers market-leading Switching, Networking and Service solutions, with products deployed in over 600 customer networks spanning more than 80 countries. GENBAND is headquartered in Plano, Texas, and has operations in 50 countries. To learn more, visit us on the web at www.genband.com.

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

Contacts:
Kim Lee
GENBAND
+1.972.265.3766
kim.lee@genband.com

Jamie Moody
GENBAND
+1.972.684.7167
jamie.moody@genband.com