GENBAND Strengthens Global Channel Partner Program with Comprehensive Training, Lead Generation and Product Portfolio

Plano, TX, September 21, 2010 – GENBAND, a leading developer of IP solutions and services, today announced it is building on its successful go-to-market strategy with significant enhancements to its Global Channel Program. The enhancements will help maximize channel partners’ opportunity for growth and profitability by providing partners with more comprehensive resources and training, a new agent program for lead generation, and new traffic and policy management product capabilities that partners can offer to service providers.

“Our channel partners play an essential role in GENBAND’s success and our new Channel Program enhancements further demonstrate our commitment to these partners,” said Mehmet Balos, Chief Marketing Officer, GENBAND. “We have enhanced our Global Channel Partner Program by offering numerous benefits in the areas of training, support and lead generation. In addition, GENBAND’s newly expanded product portfolio offers significant revenue and growth opportunities for our channel partners.”

To help drive, identify and qualify leads for partners, GENBAND has added a new Agent Program. Agents will be selected to the program for their ability to identify opportunities within their customer base and will be paid a finder’s fee for every qualified lead that GENBAND closes.

GENBAND has strengthened its training and support for partners by adding more dedicated resources, new training opportunities and an expanded online partner portal that contains a wealth of sales, marketing and technical resources not available to the public at large. The web portal enhancements will be available in the coming weeks and will include new features such as a robust training section featuring Computer Based Training, registration for product training and a bi-monthly view of scheduled webinar training events. In addition, the site will provide an easy to navigate repository for all information about GENBAND.

Channel Partners can also benefit from GENBAND’s recently expanded product portfolio that addresses some of the most critical needs of service providers and enterprises today. For example, GENBAND’s new line of Traffic and Policy Management products (P Series™) provides enhanced business intelligence, traffic management and security protection to IP networks. These solutions decrease network congestion, eliminate malware or non-compliant applications and lay the foundation to deliver a wide range of new communication applications that significantly improve the subscriber experience and increase service providers’ network efficiency. In addition, GENBAND’s strategic acquisition of the Nortel CVAS assets provides substantial advantages to channel partners by increasing their potential pipeline with the industry’s most comprehensive, end-to-end, turn-key IP solutions that enable operators to transform their fixed, mobile and cable networks to the all-IP networks of the future.

GENBAND’s strategic resellers and system integration partners have been selected from around the world to offer “in region” sales and support efforts. Each partner has extensive background in providing broad solutions to the service provider market that complements GENBAND’s expanding product line. To date, 67 resellers have joined the GENBAND Global Reseller program. GENBAND’s established reseller qualification process rapidly enables resellers the opportunity to offer valuable pre-sales and support operations.

About GENBAND
GENBAND is a global leader of IP infrastructure solutions. The company offers market-leading Switching, Networking and Service solutions, with products deployed in over 600 customer networks spanning more than 80 countries. GENBAND is headquartered in Plano, Texas, has legal entities in nearly 50 countries and operates product, sales and service Centers of Excellence globally. To learn more, visit us on the web at www.genband.com.

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

Contacts:
Kim Lee
GENBAND
+1.972.265.3766
kim.lee@genband.com

Jamie Moody
GENBAND
+1.972.684.7167
jamie.moody@genband.com