General Bandwidth, a leading Voice Over IP (VoIP) telecommunications equipment manufacturer, today announced the appointment of Robert Vrij as Senior Vice President of Worldwide Sales and Jody Bennett as Vice President of Marketing. By bringing a wealth of experience inmanaging fast-growth technology companies, Bennett and Vrij, join General Bandwidth to drive sales of the industry’s leading gateway, the G6®.

Robert Vrij is a seasoned and highly accomplished telecom industry executive with a consistent track record of producing top sales results in most all of the major domestic and international customer market segments. During Robert’s tenure as Vice President of Sales at Lucent Technologies, he led sales organizations selling circuit, packet, IP, optical, access, and wireless networks into RBOC, foreign PTT, MSO and CLEC markets. In his last assignment at Lucent, Vrij was President of Europe, Middle East, and Africa (EMEA). During his tenure at AT&T/Unisource, he managed a global indirect channel of 37 of the most prominent PTT’s around the world. Robert has also held senior executive sales positions at Voxpath Networks and NextiraOne.

Jody Bennett brings nearly 20 years of telecommunications experience to General Bandwidth. Previously, Jody was Vice President of Marketing at Taqua, Inc., where he led the company’s strategic marketing initiatives, including business development and marketing communications prior to the company’s acquisition by Tekelec in April 2004. Following Taqua’s acquisition by Tekelec, Jody led Tekelec’s solutions strategy and product line branding efforts. Prior to joining Taqua, Jody held senior sales and business development positions at Santera Systems and Nortel Networks.

According to Charlie Vogt, General Bandwidth’s President and CEO, “Robert and Jody’s experience associated with fast-growth technology companies will be an invaluable asset to the management team.  We are extremely pleased to have members of this caliber join our team and help fuel our business on a global basis,” said Vogt. “General Bandwidth will benefit from their customer and vendor relationships, results-oriented approach to the business and entrepreneurial vision.”

General Bandwidth provides “Solutions for a VoIP WorldTM” with deployments across more than 40 domestic and international customers while enabling applications such as PacketCable™ cable telephony, VoIP Business Services, and SIP-based IP Centrex. Deployed for more than 4 years, General Bandwidth’s flagship product, the G6® VoIP Media Gateway, delivers high quality, full-featured voice services over a wide variety of packet architectures, including hybrid fiber coax (HFC), FTTP, DSL, and T1/E1. With the capability to simultaneously support voice services from next generation softswitches and Class 5 switches, the G6 platform is a highly scalable, fully redundant, and very flexible service migration platform from which new voice and media features can be deployed. A TL9000 certified company, General Bandwidth has attained nearly every certification for the G6 platform required to rapidly deploy VoIP services -- including OSMINE, RUS, NEBS-3 as well as CableLabs® PacketCable qualification. Contact:
General Bandwidth
Tabitha Bailey
+1.805.241.2532
Tabitha.bailey@genband.com

G6 and General Bandwidth are registered trademarks of General Bandwidth Inc.  CableLabs and PacketCable are trademarks of Cable Television Laboratories, Inc.