HOT TELECOM Selects GENBAND Softswitch Platform for End-to-End Class 4 Softswitch Deployment



Plano, TX, December 1, 2009 – GENBAND Inc., a market-leading developer of IP infrastructure solutions, today announced that HOT Telecom, the leading cable triple play provider in Israel, has selected GENBAND for its end-to-end softswitch requirements. HOT Telecom is replacing existing Class 4 softswitches from other vendors with GENBAND’s G9™ Converged Gateway and C3™ Gateway Controller. GENBAND partnered with leading Israeli systems integration provider, Bynet Data Communications, to win the competitive HOT contract.

“After a comprehensive review, we were impressed with the flexibility of the GENBAND solution, which not only enables us to migrate to next generation services, but also provides our customers all legacy features without disruption,” said Yanir Saraga, Director of Telecom Engineering of HOT. “GENBAND also demonstrated tier 1 support capabilities, long-term stability and an excellent, trusted partner, Bynet, here in Israel.”

“We are very pleased to be working with market-share leader HOT to consolidate its softswitch architecture,” said Pablo Gargiulo, President of Global Operations at GENBAND. “Together with our strategic partner Bynet, we are providing a new level of network reliability, flexibility and scalability for the HOT network. The advanced routing, control, and integrated features in the GENBAND softswitch solution allow HOT to manage the complex interworkings of their state-of-the-art network and migrate to a host of new revenue-producing VoIP applications and services moving forward.”

“GENBAND’s capabilities are highly competitive, allowing operators to provide Class 4 IP Tandem, International gateway, and broadband subscriber services without deploying multiple standalone systems,” said Alex Koyfman, Engineering Manager at Bynet. “HOT’s rigorous review of the GENBAND solution enabled us to demonstrate why a standards-based softswitch provides the simplest and most compelling cost savings and revenue generation opportunities. As a long-standing partner to HOT, we are very pleased to support its continued growth in triple play market leadership.”

The GENBAND softswitch platform combines gateways and softswitch elements that can be distributed, centralized, or a combination of both, using standard interfaces for signaling and management. Operators can cap-and-grow or replace their Class 4 local and access tandems, Long Distance, and International transit switches or modernize their networks with next generation VoIP technology that supports fixed and mobile IP media types and is fully IMS-ready.

About GENBAND
GENBAND is a global leader and innovator of next generation IP media, session border and fixed mobile convergence security solutions deployed in over half of the world’s 100 largest service providers. These high-performance gateway solutions are at the core of fixed and mobile networks around the world – evolving, securing and enhancing communications networks. Headquartered in Plano, Texas, GENBAND has Centers of Excellence around the world and serves customers and partners in more than 80 countries. Additional information is available at www.genband.com.

About Bynet
Bynet Data Communications is Israel’s leading system integrator and an emerging player in the international arena. Bynet provides a comprehensive range of end-to-end solutions and professional services that helps meet the rapidly evolving IT and Telecom needs of customers in Israel and across the globe. Leveraging our affiliation with the world-renowned RAD-Bynet Group, a group of more than 20 high-tech companies with combined annual revenues of over $600 million, Bynet addresses the full spectrum of IT infrastructure and telecom network requirements across multiple vertical markets.

About HOT Telecom LP
HOT Telecom LP is a limited partnership offering access to high-speed Internet, nationwide fixed telephony services over cable network and telecommunication services. HOT Telecom has launched a new high speed internet service – UFI (Ultra Fast Internet) based on Docsis3 technology, that offers the top internet speed in Israel today– 100 Mb.
As of June 31, 2009, HOT's broadband Internet access had 700,000 subscribers and over 500,000 telephony lines.

MEDIA CONTACTS:
Kim Lee
GENBAND Inc.
+1.972.265.3766
kim.lee@genband.com

Frank Puglia
GENBAND Inc.
+1.972.265.3612
frank.puglia@genband.com