Sonus Appoints Joop van Aard General Manager of EMEA

Key Takeaways:

  • Joop van Aard brings more than 20 years of experience in the EMEA telecommunications industry to Sonus.
  • Van Aard will be responsible for the sales, marketing and services activities and daily operations in the region.
  • Van Aard has held key sales leadership roles at Sonus, Cisco Systems, ECI Telecom, Redback Networks and Juniper Networks.

 

Swindon, U.K. – Sonus Networks, Inc. (Nasdaq: SONS), a global leader in enabling and securing real-time communications, today announced that Joop van Aard has joined Sonus as General Manager of EMEA, where he will have overall responsibilities for sales, marketing and services in the theater, as well as overseeing day-to-day operations in the theater.

With more than 20 years of sales experience, van Aard has an extensive track record creating and building successful teams and sales organisations in EMEA at both global corporations and startups.  His most recent roles have been leading innovative companies ranging from relatively no market position to become sustainable and thriving entities.  As Sonus EMEA vice president from 2004 to 2007, van Aard was instrumental in establishing Sonus’ market position with tier one and tier two European service providers.  Prior to these ventures, he held executive sales and management roles at Cisco Systems, ECI Telecom, Redback Networks and Juniper Networks. 

 

Quotes:
“The EMEA market has always been at the forefront of advanced communications,” said van Aard.  “I am energized by the opportunity to return to Sonus and share how our portfolio of VoLTE and SIP trunking products and services can help service providers and enterprises enable and secure real-time communications.”

“Sonus has a long standing base of service provider and enterprise customers across EMEA and the technology-forward approach found in region continues to make it a priority for our company,” said Michael Swade, senior vice president, Worldwide Sales and Marketing.  “The appointment of Joop van Aard is critical to our strategy of expanding sales, marketing and customer support capabilities in region. Put simply, Joop brings the experience and results orientation required to expand Sonus’ reach as we bring the next generation of SIP and 4G/LTE solutions and services to market.”
 

Other Facts:

  • Joop is fluent in Dutch, English and German and is based in Breda, Holland.
  • Sonus has offices in the United Kingdom, Czech Republic, Germany, France, Spain and United Arab Emirates, addressing the region’s growing need to secure real-time communications.
  • Sonus currently employs more than 100 professionals in EMEA.
  • Sonus’ Session Border Controller (SBC) portfolio received the gold award in the “Product Line of the Year” category for Best in Biz Awards 2014 EMEA.
  • According to the October 2014 “SIP Trunking Services” Infonetics report, EMEA is experiencing notable growth in SIP Trunking adoption and will have approximately 9.8M SIP trunks in place by 2018.


Tags/Keywords:
Sonus Networks, Joop van Aard, Telecommunications, EMEA, SIP Trunking, Session Border Controllers, SBC, SIP, Real-Time Communications, Unified Communications


About Sonus Networks:
Sonus enables and secures real-time communications so the world's leading service providers and enterprises can embrace the next generation of SIP and 4G/LTE solutions including VoIP, video, instant messaging and online collaboration.  With customers in nearly 100 countries and nearly two decades of experience, Sonus offers a complete portfolio of hardware-based and virtualized Session Border Controllers (SBCs), Diameter Signaling Controllers (DSCs), policy/routing servers and media and signaling gateways.  For more information, visit www.sonus.net or call 1-855-GO-SONUS.


Important Information Regarding Forward-Looking Statements:
The statements contained in this release and statements that Sonus may make orally in connection with this release that are not historical facts, are forward-looking statements. Actual results may differ materially from those projected in the forward-looking statements. These forward-looking statements involve risks and uncertainties and investors are directed to the risks discussed in documents filed by Sonus with the Securities and Exchange Commission.


For Sonus Networks:
In EMEA
Wildfire
Louise Andrews
sonus@wildfirepr.com

Subscribe