Sonus Unveils Strategy to Expand Portfolio and Services for the Enterprise Market
Combining New Technology, Expertise and Go-To-Market Capabilities to Make Businesses Faster, Smarter, and More Collaborative
Key Takeaways:
- Strategy capitalizes on Sonus® heritage of delivering mission-critical IP communications to the world's largest service providers and more than a decade of successful SIP-based infrastructure implementations into the enterprise market.
- Announcement addresses key enterprise trends including Unified Communications, BYOD, and Big Data, which increasingly require exponential levels of scale, reliability, and capability.
- Expansion and new features added to session border controller (SBC) portfolio help Sonus capitalize on rapidly-expanding SBC market, estimated to be more than
$1 billion by 2015, according to Infonetics.
Sonus' first step to deliver on this strategy is giving enterprises an expanded portfolio of purpose-built enterprise SBCs as well as corresponding professional services. By leveraging the power of SIP, Sonus gives large enterprises the ability to bring together the many forms of communication users often grapple with and in a way that helps them do their jobs more effectively than ever before.
Sonus has expanded its professional services lab and testing environments to provide large enterprises access to the same resources that the world's largest service provider's leverage.
At the top of the list of challenges facing CIOs today is the need for a flexible and scalable communications infrastructure that can support, integrate, and secure all types of voice, video, and text/IM traffic from all types of applications running on many devices. A recent study of large enterprise technical decision-makers conducted by Webtorials Analyst Division revealed that a SIP-based infrastructure for Unified Communications can help today's knowledge worker gain one hour per day of productivity.
Building a flexible and scalable infrastructure has increased demand for SIP-based communications, which make it possible to leverage today's location-dependent applications (typically residing on the PBX) into a centralized Cloud environment where they can be accessed by any fixed or mobile device. Getting the most out of SIP requires a scalable and robust SBC access networking layer. The SBC sits at the edge of the enterprise network and adds an additional level of security, while ensuring the reliability and quality of the communications session users have come to expect with traditional voice calls, whether communicating via audio, video, or text.
With 12 years of experience implementing SIP-based communications infrastructures, Sonus has brought the expertise, security and scale learned from years of building the largest telecommunications networks into an SBC portfolio that uniquely addresses enterprise customers' requirements for session volume and complexity that is resulting from the confluence of today's communication needs. Enterprises can reduce their traditional telecom bills by up to 75% through SIP trunking and the deployment of VoIP.
Leveraging this experience, Sonus today unveiled the Sonus SBC 5100, which is a key deliverable on its enterprise strategy. The new SBC is purpose-built to leverage SIP-based networks as enterprises look to simplify their infrastructure and deploy video and Unified Communications features.
For very large enterprise environments, Sonus also announced today a new, enhanced model of the award-winning Sonus SBC 5200. The newest release will feature an easy-to-use, simple-to-manage user interface and support 64,000 sessions on a single server, more than twice the capacity of the leading SBC competitor.
Quotes:
"As companies connect in more ways, through more devices, across even more platforms, the requirement to bring capability and simplicity back to enterprise networks is essential," said
"Today's enterprise communications too often suffer from a degree of complexity that makes it difficult to fully leverage the move to SIP-based applications," said
Other Facts:
- Sonus counts several Fortune 500 enterprises among its SBC customers, including the world's largest banks, airlines, retailers and healthcare providers.
- SBC revenue represented 26% of Sonus total revenue for the first quarter of 2012, up from 7% in the first quarter of 2011.
- Sonus has a full suite of professional services to design, deploy and manage communications networks that are specifically created for the enterprise market.
Additional Resources:
Sonus SBC 5100 Session Border Controller: Product information and resources
Sonus SBC 5100 Session Border Controller: Product photo, front view
Sonus SBC 5100 Session Border Controller: Product photo, angle view
Sonus SBC 5200 Session Border Controller: Product information and resources
Tags/Keywords:
Sonus, SONS, SBC, SBC 5100, SBC 5200, IT priorities, IT cost savings, session border controller, enterprise SBC, SIP, SIP trunking, IP, IPsec, media transcoding, IPv6 interworking, Unified Communications, UC,
About
Sonus helps the world's leading communications service providers and enterprises embrace the next generation of SIP-based solutions including VoIP, video and Unified Communications through secure, reliable and scalable IP networks. With customers around the globe and 15 years of experience transforming networks to IP, Sonus has enabled service providers and enterprises to capture and retain users and generate significant ROI. Sonus products include session border controllers, policy/routing servers, subscriber feature servers and media and signaling gateways. Sonus products are supported by a global services team with experience in design, deployment and maintenance of some of the world's largest and most complex IP networks. For more information, visit www.sonus.net or call 1-855-GO-SONUS.
Important Information Regarding Forward-Looking Statements
The information in this release may contain certain forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 regarding future events that involve risks and uncertainties. Although Sonus believes that its expectations are based on reasonable assumptions, readers are cautioned that these forward-looking statements are only predictions and are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. All statements other than statements of historical facts contained in this report are forward-looking statements. Sonus' actual results may differ materially from those contemplated by the forward-looking statements. For further information regarding risks and uncertainties associated with Sonus' business, please refer to the "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" sections of Sonus' filings with the
kbrackett@sonusnet.com
or
anastasia_efstratios@lpp.com
