Today GENBAND was quoted in a news release from X-Factor Communications, one of our Innovation Exchange members.  X-Factor is demonstrating our WebRTC solutions as part of their presence in Samsung’s Smart Signage exhibition at the Digital Signage Expo in Las Vegas.  We’re proud to have connected X-Factor with Samsung and Avnet, creating an awesome partnership.

Earlier this week we introduced Generation Enterprise, our new enterprise framework, and SMART OFFICE 2.0, the next generation of our real-time communications platform. The response to both announcements from our customers, partners, analysts and the media has been overwhelmingly positive.

We recently  announced Generation Enterprise, a unique and disruptive way for enterprises to communicate in real-time.  GENBAND has built its reputation on transforming communications networks,  now we are transforming enterprises – adding to an already impressive list of vital organizations that we’ve been helping for years such as universities, healthcare systems, financial services firms, government agencies and multinationals.

The technology and telecommunications industries are littered with cautionary tales of innovative companies surrendering market dominance due to their inability to react quickly enough to new and disruptive competitive forces.

The fate of BlackBerry, the one-time 800 pound gorilla of the mobile device market, currently hangs in the balance, the result of a deer-in-the-headlights response to Apple’s introduction of the consumer-friendly iPhone, or so surmises a consensus of industry observers.

In the post-Supercomm world, tradeshows in North America have become focused on specific technology areas, rather than diffused across multiple segments of the industry. The WebRTC Conference & Expo in Atlanta, conducted at the end of June, was no exception. It’s hard to think of a hotter topic careening through the corridors of the communications industry these days than the rise of browser-based unified-communications.

The excitement surrounding WebRTC continues to grow unabated. Innovation abounds and every day I am bombarded on the Twittersphere (in addition to multiple LinkedIn groups, RSS blog feeds and frequent webinars) with another product announcement or a new and interesting demonstration of the technology.   I am encouraged that so many share our opinion that WebRTC is a truly disruptive force.