What’s your game plan for UCaaS?

April 3rd, 2019 | 11am EDT

If you’re out there actively selling Hosted PBX or UCaaS, you’re always looking for ways to enhance your offer, bring in more revenue, and beat the competition. Ribbon solutions help you get to where you’re going, including:

  • Intelligent Edge solutions that help secure you and your customer’s network and reduce operational expenses
  • Kandy, a fully turnkey solution for UCaaS that brings best-in-breed feature functions to your business customers

In fact, even if you’ve made the investment in a UCaaS platform, there are some awfully good reasons why you might want to consider a cloud-based solution like Kandy going forward. Tune in to find out more!

Wait - you’re not currently selling UCaaS? Then DEFINITELY listen in and get a perspective on the UCaaS marketplace and Ribbon solutions that help you meet the challenges.

Brian Gregory | Ribbon Communications
Brian Gregory
Director of Channel Marketing
Ribbon Communications
Sara Hughes | Ribbon Communications
Sara Hughes
VP, Customer Success
Ribbon Communications
Elizabeth Page | Ribbon Communications
Elizabeth Page
Director of IOC Sales
Ribbon Communications

WEBINAR: What’s your game plan for UCaaS?n

April 3rd, 2019 | 11am EDT


UCaaS and what it Offers Service Providers

Today we're going to talk about unified communications of the service (UCaaS) branded Kandy Business Solutions (KBS) and our Edge Solutions which came through a key acquisition we had last year. Ribbon acquired Edgewater Networks and together they combined to provide our service providers a really powerful solution out to your SMBs that are both in your territory and out of your territory. We'll talk about UCaaS and what it has to offer for you, what the total cost of ownership looks like versus capex, and our UCaaS solutions along with our Edge solutions combined to wrap it together.

Let me take you through the state of the UCaaS market to start off our discussion today. Hot off the press information that I thought would be interesting to share with you today, we conduct a market research survey and we go out and we talk to business decision-makers in the telephony and data space of their companies. We want to understand what they are thinking particularly around Unified Communications, and when I say Unified Communications as a Service, I generically mean hosted PBX and IP Centrex products that are cloud-based communication solutions. We have just finished this market research survey at the beginning of March, we talked to small businesses, mid-sized and large businesses and this is really just a teaser of some information that I'd share out today.

First, what did we set up to learn? Our methodology for going through this research we found decision-makers within businesses, both small and large, and we want to understand what their infrastructure is around voice and internet, who they're buying from, what are the current use patterns are in their infrastructure. Then, we basically broke the survey into two main sections. One is targeting the non-adopters - the folks that have not yet moved to an IP based solution - and then the IP adopters - the ones that have. In the non-IP based adopter section, we really want to understand what they're doing today and what they think and what they know about IP communications and when they might move through IP communications or what would make them move to IP communications. In the adopter section, we're looking more at what did they buy and why did they buy, what features were important to them and what were the key considerations that they made in order to move from where they were before to an IP based communication solutions. This is the core the of the survey that we did and there's a number of other topics that we explored. Things like security, SD-Wan, and Microsoft Teams and we have all the information that we will be sharing it out with you over the next several months.

The first thing I want to share with you from the research is just basic phone systems. They are broken out into four major categories, the first group is the 1-20 employees and 52% of this group is made up of business lines. Most of these small businesses are just buying business lines to run their business. As we get progressively larger as you can start seeing here in the 20-100 segment, they are more into key systems and starting to get more PBX oriented and even into some mix environments where they have both TDM and IP environments in their network. In the more mid-market accounts, business lines start to fade away into the PBX space and in the larger segment of the market, obviously, these are businesses that have a much larger voice infrastructure and are running them in lots of different ways. This is a good sampling of how businesses are structured today. When we look at that data, we basically drew alignments and asked, What are these companies doing from an infrastructure perspective, have they adopted IP or are they still in legacy technologies, TDM based technologies?" As you can see there's still a tremendous amount of the market that has not yet moved to IP. This market is evolving quickly and there is a tremendous amount of push to move companies away from older technologies, both on the service provider side by getting rid of these old technologies and the customers themselves wanting new technology. There's still a lot of adoption left to go and there's still a lot of markets out there that you can attack as a service provider to move them into a new set of products and move them into a much more dynamic product set in hosted UCaaS