Listening to our Customers Pays off Big with GENBAND’s New Marketing Advantage Program
Over the past several years the buyer’s journey has evolved - consumers are doing a great job of educating themselves on technology online prior to making purchasing decisions. Studies show that buyers are 60-90 percent through their decision-making process before they contact someone for a quote. The relationship starts and is nurtured via online integrated activity (clicks, downloads, posts, SEO, etc.). This has increased the need and cost for the amount of marketing and content necessary to achieve customer acquisition.