Partner Advantage: Build From Your Base by Extending, Consolidating & Expanding Real-Time Communications

August 6th, 2014
Paula Sullivan, Director of Channel Marketing for GENBAND

We are experiencing a tremendous response to one of our most unique offerings, which makes it possible for our partners to serve customers with Nortel investments by keeping their networks – and phones – in place by providing a centralized session management platform connecting multiple branch offices. Without any disruption, with much lower cost for customers, and with much higher margins for partners, our “Blue Thunder” strategy is making it possible for our partners to cost-effectively migrate at their own pace to a SIP-based system that improves collaboration and productivity.

All the benefits of UC including simplified mobility and access to intuitive, multimedia collaboration interfaces, are now possible through the magic of GENBAND’s software, making the sale easy for our partners with a value proposition that is hard to beat including:

  • Protecting your investments – preserving legacy Nortel analog, digital, and UNIStim IP phones

  • Reducing PSTN costs with SIP trunking

  • Centralizing directory, dial plans and application integration

  • Decommissioning and migrating legacy servers as appropriate

  • No retraining of staff required

  • Carrier-grade reliability not offered by competition

  • Flexible, user-based licensing model

 

While traditional vendors are pushing partners to “rip and replace” their customers’ networks and end-points – we take a more logical, evolutionary approach to real-time communications transformation. Wasn’t the move to telephony challenging enough for customers? Now that they have spent significant time and money and have trained not only their technical staff but all their employees as well – do your customers really want to have to persuade their management and their “internal customers” that they need to spend more and disrupt the business for the same benefits GENBAND’s solution can provide?

What do the business unit leaders really want? What their teams want, and that is the ability to communicate more productively and easily including staying connected using the mobile devices of their choice.

 It is really that simple. GENBAND has invested in a better way forward and I am excited to be able to share more about this with you in the coming months.

 Paula

Related Blog Posts

Walter Kenrich, Director of Solutions Marketing
September 4th, 2018
Kevin Riley, Interim Co-President and CEO, CTO for Ribbon
April 23rd, 2018