Why Context Is King
In a world where everybody and everything can be connected, when machines and humans can interact in an exponential variety of ways, the opportunity to understand behavior better and serve up more useful and entertaining experiences is becoming the real, real-time communications game.
Back in early nineties, straight out of college, I began working on Wall Street building trading floor technology and trying to keep up with the growth of the public markets and innovation in platforms. In my early twenties, I was charged with engineering and evolving sophisticated trader voice applications, connecting thousands of participants – buyers, sellers, brokers, banks and, of course, exchanges.