Mobility: Changing the Face of Enterprise Communications

August 27th, 2012
Sam Waicberg, Senior Vice President of Solutions Marketing for GENBAND

Mobility is de rigueur in enterprise communications these days.  The explosive growth of smartphones and tablets is rewriting the rules of how we communicate and how and where we do our work.  This trend is being driven by employees’ desire to use these devices to do their jobs - even while in the office.  For instance, how many times have you walked through the office and seen someone sitting in front of an idle computer typing an email on a smartphone? 

Back in ancient times (about 10 years ago) going mobile meant carrying a voice-only cell phone and a Blackberry messaging device. Today’s mobile device can handle multiple email accounts, let you view a PowerPoint presentation, have a video call with your colleagues, and give you directions to your meeting via its integrated GPS – all at the same time.  These devices have raised the bar for what users expect from enterprise communications.  Simply forwarding your desk phone to your mobile device is no longer good enough.  Today’s mobile users, who are part of the Connected Age, are demanding the same experience that they have in the office and a seamless transition between devices. At the same time new forms of communications are coming to the fore that are ideally suited for the mobile-oriented world. Tools like text messaging, Instant Messaging (IM), Twitter, and Facebook are becoming the preferred method of communications.  Ask a professional under 25 – and I bet they would much rather IM the person in the next cubicle than talk to them.

Enterprise communications and IT departments are facing increasing pressures from their users to accommodate these new ways of working.  They are being asked to support a plethora of new devices (PCs, smartphones, tablets) running on a variety of operating systems (IOS, Android, Windows) loaded with endless communications applications ( Facebook, Twitter, GoogleTalk, etc.) all while trying to maintain control of their own networks.  To make matters more complex users have shown that they are willing to go over-the-top to get the tools they want.  Companies like Google, Apple, and Skype provide “free” mobile apps that let users communicate how they choose.

Fortunately, Unified Communications (UC) suppliers like GENBAND are developing solutions for the new communications paradigms.  The A2™ Unified Communicationssolution includes not only voice but desirable services like  Unified Messaging (voice, video, and visual messaging, integrated VM-to-Text transcription, auto attendant, and fax) , web collaboration, video conferencing, federated instant messaging, presence and email integration linked into a single solution that can be controlled and managed by the enterprise’s IT departments.  Additionally, GENBAND’s integrated mobile communications app, GENCom, seamlessly integrates mobile devices into the enterprise communications network and allows users access to anywhere, anytime communications using whatever method they wish.

Mobility in enterprise communications is here to stay.  New ways of communicating are being developed and adopted at an ever-increasing rate. Enterprises are increasingly looking to leading communications suppliers to provide communications solutions, like GENBAND’s A2 Communications Application Server, that provide integrated, managed applications that can be used by the growing number of smart mobile devices.

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