As Mobile World Congress 2015 draws closer and as Network Functions Virtualization (NFV) solutions move from Proof of Concepts (PoCs) and trials to implementation, the drumbeat and marketing for the latest developments in NFV for the communications service provider cloud has already begun and will only grow louder leading up to MWC. Every day, you hear from different vendors touting their own implementations or partnerships as superior to others. Some of these claims are valid, while others are nothing more than marketing hype. For example, one vendor claims simple virtualization of a Session Border Controller (SBC) as NFV. As most that are working closely with NFV solutions understand, NFV is much more than simple virtualization of functional elements. It is about dynamic scalability, orchestration, services agility, automation, programmability, new business models and new network operational models. So how do you separate truth from fiction? Well, it’s easy, you see it for yourself at Mobile World Congress.

At GENBAND, we are working closely within our many NFV partner ecosystems including Intel, HP, Cyan, Wind River, Kontron and Alcatel-Lucent to bring differentiated NFV solutions to market. At Mobile World Congress (Hall 2, Booth 2I31), we will demonstrate true industry-leading NFV SBC applications for the service provider cloud that not only abide by the key tenets of NFV, but also demonstrate true innovations in media processing in the NFV cloud. Come see it for yourself. We look forward to meeting you and allowing you to see firsthand the power of true NFV applications and what they can do to help service providers quickly introduce real-time communications services and significantly reduce costs.