Looking Forward to an Amazing Week in Barcelona!

February 26th, 2015
Bita Milanian, Senior Vice President of Marketing Communications, GENBAND

As our team prepares for what I know will be an amazing week at Mobile World Congress, I cannot express how excited I am about all of the great things happening at GENBAND.  Not only do we have an awesome new booth design with a great location in Hall 2 of the Congress, but our sales team is ready to welcome many of our customers and partners and our executives will be sharing lots of exciting news with media and analysts throughout the show. At the top of the list is the launch of our new fring Alliance with quite a buzz around it already.

fring Alliance is a global Over-the-Top (OTT) platform enabling communications service providers (CSPs) to provide instant messaging, voice and video services to their subscribers, who could number in the billions.  We feel that the fring Alliance is a true differentiator for GENBAND,  offering service providers a  competitive advantage over stand-alone OTTs by allowing them to significantly reduce churn by keeping subscribers on their network, providing them with the ability to offer a single billing plan and the ability to introduce customized marketing business plans and bundled services. 

Next week, on Tuesday, March 3rd from 5:30 to 8 pm we will be hosting a fringing Awesome party at our Mobile World Congress booth (Hall 2, ) to give customers, prospects and attendees an opportunity to learn more about this initiative.  I hope to see many of you at the party.

In addition to the fring Alliance announcement, we also just announced two significant customer wins with Snail who selected our fring OTT mobility solution and Vodafone Fiji who selected our EXPERiUS solution.  We will be making an additional customer announcement around our new Kandy communications platform next week, so stay tuned!  We are experiencing significant traction and interest in our mobility offerings as well as our Kandy communications platform and NFV solutions. 

The entire team has put a great deal of work and effort into making sure that this will be our best Mobile World Congress ever. The demos that we will feature including our fring, Kandy and Wireless Access Gateway solutions really are outstanding.  I am looking forward to a fun-filled few days in Barcelona and hope that many of you will stop by our booth to see for yourselves some of the many cool, leading-edge things that we are doing at GENBAND.

See you in Barcelona!