The growing penetration of smartphones and affordable data plans has set the stage for a wide range of independent over-the-top (OTT) communications solutions that allow free messaging, voice and video calls from anywhere, resulting in a negative impact on the traffic and revenues of service providers worldwide. Rather than resisting the inevitable shift to IP communications, service providers and MVNOs have chosen to embrace the new technology and launch a service of their own.
OTT for Service Providers
Ribbon's Kandy Consumers Solutions offer white-label, cloud-based mobile OTT solutions that allow service providers to embrace this new technology and quickly launch a service of their own. With Ribbon's OTT Solution, service providers and enterprises can deliver phone calls, text messaging (SMS), voice, video, chat and conferencing applications to drive traffic onto their networks and retain subscribers, from the cloud, with an OpEx model that scales to the service providers' needs.
Kandy Consumer Solutions allow carriers, MSOs and MVNOs to take advantage of a telco-grade cloud network and a suite of applications to extend their network’s reach and deploy an IP communication and telephony service quickly and with low risk. Through intimate network integration, Telco OTT services can deliver a user experience that is vastly superior to what any independent OTT service can provide.
The Features of Over-the-Top (OTT) Solutions
- Virtualized mobile number – make and receive calls using the mobile number on a tablet or a web browser application
- Calls and SMS in one service – on any device, even a web browser
- Multiple numbers – business persona, soccer coach persona, even add temporary numbers to use on dating websites/apps or when selling things on eBay
- Call or be called by any phone number in the world
In addition, since operators already have a billing relationship with their users, they can easily bundle new free or premium services to existing service plans, such as international calling passes, stickers or value added services, mobile payments and more.